Tim Sanders

speaker
603 appearances 5 recordings 1 series first heard Feb 2026 last heard 13 Feb

Tim Sanders’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
5 · Feb OctJan 26AprJulnow

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

Appearances

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You're going to miss it.
So the problem is like all the early adopters have moved to Chat GPT and they find their own way of talking about a thing in the prompt world that may not show up in the keyword world.
If you rely too much on keywords and AEO, you're going to miss the mark.
And worst of worst of all, you're going to create false positives where because you're using the way you talk about it and the keywords you're focused on, you're going to think you're doing better
than you are on your share because of course you're going to win that which you engineer for.
So that's one thing I could change.
That the executives no longer drive the purchase of artificial intelligence because they've moved on to transformation and adoption.
So focus on the CEO may be a miss.
You may want to focus on the the grunts in central IT.
Yeah, man, knowing that audience.
Okay,
Yeah, so I you know I I came by I came by search kind of honestly.
I was an early user, mid 1990s, Archie, Gopher, Northern Lights.
For those of you uh my age that might ring a bell.
And then the great disruptor, Alta Vista, if you remember.
Um I worked with Mark Cuban, his startup in Dallasbroadcast.com.
Um, we were purchased by Yahoo in 1999.
I went to Yahoo with the acquisition and um by 2001 I became Yahoo's CSO.
And at the time, what I was really overseeing, Jordan, was the absolute disruption of the buyer journey as it went through things like direct mail, yellow pages, radio, TV, and print.
That's the first thing we saw just get absolutely disrupted by the birth of search.
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