Tim Sanders
speaker
603 appearances
5 recordings
1 series
first heard Feb 2026
last heard 13 Feb
Tim Sanders’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
Mostly Altodista became an inflection point for that first wave.
And then we started to see digital advertising, which is my point of emphasis, digital advertising banners.
promotions, that kind of thing.
Um, also make a little bit of headway, not not a lot when I was there, but a little bit.
But you could see the writing on the wall that the buyer journey was going to change and that effective ways of reaching them would change.
Now
I I was
There uh when uh Larry and Serge, you know, came to us uh with their amazing invention out of, you know, Stanford, uh, which was page rank and a real way to think about solving the the keyword stuffing problem uh that it currently existed, uh making search uh a very low quality experience for end users.
I remember we had a chance to invest in them, by the way.
Don't believe the story that we could have bought them for a million.
That is not the truth.
The truth is we could have invested and then we should have invested in them.
Why didn't we do it?
No one had made any money at search.
We thought it'd be better just to hire them as a vendor.
But we saw what happened by like 2003, 2004.
Google came in with a very simple, elegant, user-focused solution, and they stole share from everybody, including Yahoo.
And then over the next 20 years, I have to say, Jordan, I watched the twists and turns of how PageRank evolved, how the rules could change very quickly.
But what I tended to spend most of my time on as a consultant and my post-Yahoo.
was focusing on the things that don't change over time, like what are
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