Tim Sanders
speaker
603 appearances
5 recordings
1 series
first heard Feb 2026
last heard 13 Feb
Tim Sanders’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
The long-standing practices you can have from a site structure and content standpoint that could create continuity in your search, right?
So it's like, I do think a lot about what doesn't change so that we as marketers can make plans that are that are durable.
Um, I I I did also see a lot of um short-term gamification um that didn't work.
Google was was really built.
On the idea of solving for gamification like keyword stuffing.
So they've been very agile.
However, the other thing I would say,
is uh much like everybody else, I became very dependent on Google Analytics and the ability to use databases to look up performance.
And that's what's changed with with answer engine optimization or generative engine optimization is there is no great database yet to really look it up.
You have to propagate it.
And so that that presents a whole host of measurement problems, which which are top of mind for me, right?
Think about it this way.
The and and and I have to say, I'm very focused on the B2B software buyer.
So a lot of my research is pertinent to that.
But I think directionally it will be consistent for you, even if you're consumer and not software B2B.
From the buyer standpoint, unless you're in procurement, which is a small percentage of buyers, unless you're in procurement.
Buying stuff isn't your job.
Your job is like producing value and operational excellence, and you have to buy stuff along the way.
Right.
So it's like, it's like, I buy office supplies, but office supply buying is not my job.
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