Tom McCarthy

You know, back when I was working with Tony Robbins, there were studies that we were looking at that would watch people or that would observe people when they were losing weight, trying to lose weight.

And most people will lose weight when you try to lose weight.

You lose a little bit, sometimes you lose a lot.

And then typically what happens

If you do not change your identity, is you revert back to your identity.

I'm a person who overeats, right?

I'm a person that doesn't like working out.

So I love, and same thing with cigarette smoking, right?

Or when you're smoking, like if you are a smoker who's trying to quit, if you see yourself as an overweight person who's trying to lose weight,

You will lose weight and you'll probably quit smoking, but then eventually your willpower is not strong enough to fight against your identity.

You just will lose that battle.

That's when we say upgrade your story.

We're talking about upgrading your identity, who you see yourself as.

I love what you did.

I'm an athlete.

And you know what?

When you first said that, your body was probably, or your subconscious mind was probably BS.

You're not an athlete.

But then you've got to keep at it.

And you've got to stick to that story.