Tom McCarthy

You've got to pack your day with effective action.

So if you and I work, let's say, eight, nine hours in a day, but you are twice as, and we're trying to get the same thing, but you're twice as effective with your actions, like they're really moving the needle, and you're even doing some things that you don't necessarily...

love, at least right now, you probably will love them later, but you're doing some things that I'm avoiding because I don't want to do that, right?

But you're doing it, but we're still only working the same amount of time.

You're going to get there twice as fast.

I might not even get there.

Absolutely.

Yeah, we always revert back to our identity.

You know, back when I was working with Tony Robbins, there were studies that we were looking at that would watch people or that would observe people when they were losing weight, trying to lose weight.

And most people will lose weight when you try to lose weight.

You lose a little bit, sometimes you lose a lot.

And then typically what happens

If you do not change your identity, is you revert back to your identity.

I'm a person who overeats, right?

I'm a person that doesn't like working out.

So I love, and same thing with cigarette smoking, right?

Or when you're smoking, like if you are a smoker who's trying to quit, if you see yourself as an overweight person who's trying to lose weight,

You will lose weight and you'll probably quit smoking, but then eventually your willpower is not strong enough to fight against your identity.

You just will lose that battle.

That's when we say upgrade your story.