Tommy Mello

EBITDA as a North Star doesn't necessarily allow you to make money.

long-term decisions.

If you look at everything through the penny of the dollar and you're like, okay, is that going to contribute to EBITDA or not?

That's great, but you might end up with a very different company than the one you envisioned.

That's true.

So I want to, so the way that I like to think about this is I like to start when we talk about no story is like, what exactly are you trying to solve here?

And maybe that sounds a little bit abstract for most people thinking of, I'm doing a garage door.

What am I trying to solve?

But if you extrapolate this and you want to become a best-in-class business,

What is the problem you want to have?

What are you trying to really do here?

And how would you measure that success?

Is that number of people that are not stuck with their garage door for less than three hours?

Is that the people?

I don't really know what is business dependent.

But if you're able to articulate...

what exactly am I trying to change in the market, right?

You started A1.

Why did you start A1?

What were you trying to change that your competitors were missing?