Tommy Mello
👤 SpeakerAppearances Over Time
Podcast Appearances
I know.
As you grow and you become a little bit more sophisticated and you grow a little bit more business, there's a bigger business here.
There's other people that need to opt in into what you're doing.
So you're intentional.
Yeah.
That is crazy.
It's also a risk, but yes.
It just goes to show that it can be done.
And it's a series of decisions.
It's not the market.
You don't need to expand.
It's not adding more services.
It's becoming best in class in what you choose to do.
And most people just never choose.
They never choose a lane.
So they try to become great at everything and they end up being mediocre at everything.
So it's choosing a lane where I feel like I have the most advantage because of X, Y, Z. And I chose that lane and I'm going to focus on the lane so I can become the best in my territory in that lane.
And then I scale.
I own my market.
I own my domain.