Tommy Mello
👤 SpeakerAppearances Over Time
Podcast Appearances
I own my industry.
It doesn't have to be the whole market.
I own...
retail at a specific geography for a specific type of customer.
And I tap that until there's no more left, until there's no more leads left to serve.
Correct.
And then find a different market.
Yeah.
But don't expend when you own like a quarter, like 0.1% of the market.
I start with a shared source of truth.
So we talked a lot about decision and we talked a lot about growth decisions.
So the first, what I found to be most helpful is you have to start with articulating your decision.
So I built a canvas.
It's a one page that basically says all of your decisions for your business.
So everybody in the business has the same idea or shared mental model of what you're building here.
That canvas includes who is the type of customer that I'm service, that I'm focusing on?
What are the revenue streams that I'm focusing on?
What is my lead acquisition strategy?
So what channel am I focusing on?
What's my hook?