Tommy Mello
👤 SpeakerAppearances Over Time
Podcast Appearances
Branded.
Yeah.
It's annoying though.
It is annoying because we're, everyone's bidding on our keywords.
It's like we became the Roto router of garage doors, especially in our big markets like Phoenix.
And I'm like, how could we be?
Cause our quality score is through the roof.
How's that even possible?
Well, we're in 40 markets.
Yeah, no, everything's good, but we got five markets that are down that we need leads.
Yeah.
And there's no room.
The only thing we could do is...
We're doing a lot of CTV, a lot more mailers, and then we're doing PMAX.
There's more room there.
So we're going to do a test to only do the LSA.
and make sure we're popping up there, but not do the paid PPC.
Yeah, that's a hundred grand a month, right?
100%.
And we've been really focused.