Tony Hody

you know it's complicated we do a damn good job though compared to most definitely yeah we see people struggling with it quite quite frequently they're just they're not using it to it's not even close to its full capacity but there's just there's so many good things you mentioned a number of them um but it's a matter of finding that right mix for your business

You know, you mentioned it earlier, the home improvement industry and home service is fragmented.

You know, I work with clients that just do roofing, some just do windows, some just do, you know, bathrooms.

And then I work with some that do all of that, you know, and more.

Very common.

You have to get better before you get bigger.

And I think it boils down to the fact that a lot of times

work, Tommy.

We don't want to face the fact that what I need to do is start a canvassing program to really further saturate this market.

What I really need to do is start an event marketing program to further saturate this market.

What I really need to do is get my call center fine-tuned.

It's easier to do the things that are forehand than it is to work on our backhand.

Yeah, she's an incredible coach and great partner.

I trained Megan.

Yeah, so it's a pretty funny story.

I was called in to help build a canvassing program at a company in West Michigan.

She was there and she had never done that before.

She'd done a lot of other marketing, but never gone door to door before.

So, you know, I was always the type of trainer that went out in the field with people and went door to door, had them shadow me at the front door, really liked to lead by example.

And she respected that.