Tony Hody

Well, first they don't do it at all, right?

You know, a database that's really well organized where they can sort and filter, you know, call maybe in one zip code so they can legitimately say, hey, we're going to be back out there and surprise tomorrow.

We have several appointments with your neighbors.

You know, we'd love to see you while we're there.

There's a number of things you can do if you're organized, if you have that.

And, you know, you have to be timely, you know, the older people.

the colder, you know, once these leads fall off, you know, you need to get back in touch with them quickly.

Many of them don't even have a simple constant contact or a MailChimp type of, you know, drip campaign that could, you know, without a human being could get some of these back onto the schedule.

You know, the way you described it is really the way most of the industry is doing it.

They keep finding new solutions and they keep adding to that tech stack.

The challenge is they're not always managing that change very well.

They're not always preparing their team to handle it and maximize it.

So in many cases, that additional technology becomes something else they can fumble over.

in the process.

I've joked with people often that my tech stack is a clipboard, a can of Red Bull, my cell phone and a pen, right?

Because that's all you need to make a lead, right?

But you have to really be careful about adding that.

I know you guys do a great job with it.

You're familiar with technology.

You have a team of people that can help onboard