Tony Hody

And that's what I was, you know, treading on earlier about, you know, that tech stack and keeping an eye on, on it and making sure you're maximizing what you have already and making sure that you are prepared for any new changes that come and your team learns to adopt change.

We're going to continue to do what's not necessarily glorious and help companies get into new facets of lead generation.

Many of them, even in the home improvement space, even though it's not on demand, many of them

try to solve their marketing problems strictly in the checkbook.

They try to Google ad campaigns.

They try to buy leads from lead aggregators.

They try to advertise in print media or television, radio, and that's all they're doing.

We're going to continue to help contractors stick with the fundamentals, stuff that's guaranteed and proven, going out and knocking on doors, working live home shows and events, getting better in the call center so you don't have so many leaks.

you know, helping companies get into retail stores and helping companies do a better job with their showrooms.

You know, I think it's all about self-improvement.

I think that you have to find an area where you're challenged in your business and you have to, the information's out there, find the books, find the people, you know, they will, it is out there.

You can make, build those relationships.

You can read those books.

You can attend those conferences and you don't have to spend a bunch of money.

You don't have to leave your family and go across the country.

There are

podcasts.

There are webinars.

There's just so much great information, way more than there ever has been before.

But many of them are in their trucks and they're listening to sports talk radio instead of listening to something that could really benefit them long term.