Tony Hody

And so I did at the age of 23 and built up a multimillion dollar business pretty quickly on the principles I had learned in Columbus.

But you know, it didn't take long before I crashed and burned because it's not just skill that gets you where you need to go.

I actually, you know,

By the time I was 28, 29, I had filed bankruptcy personally and for the business.

And my character just could not withstand the first big storm we came across, which was lending was backing out of the home remodeling industry.

We sold a lot of payments at that time.

um and you know 2008 was starting to start starting to show its ugly face a little early in cleveland and just couldn't you know weather that storm um and you know i went on the road for 10 years helping companies around the country with the one thing i was good at i had no choice but to travel around because i didn't have the credit and the financial

you know foundation to be in business in the home remodeling industry so i had to just go work as a trainer all over the country and i learned what to do you know what not to do some of the mistakes i had made and decided you know after 10 years of doing that i wanted to go back and and open another remodeling business and this time do it right and you know i've been doing that we're about 10 years in business uh this year and uh

I do well over 10 million in sales in my retail business, Window Expo and Bath Expo.

And so that's kind of my story in short.

Obviously, a lot of lessons, you know, learning from lessons and helping others.

I actually help myself.

And you got to, you know, create it, you know, uncover it, get out there, you know, be proactive.

What your industry is based on what we call on demand, you know, when, when the, you know, the hail storm hits, you know, the roofers, you know, chase the storm, follow that storm because the demand already exists in that market.

And that's different, you know, when someone's garage door spring breaks and they need someone to call and you guys have done a phenomenal job being that

brand that they want to call that brand they trust but creating demands entirely different you know and it's funny you mentioned matt essler you know i i helped his brother john get started in the canvassing business a long time ago up in new england with the first renewal by anderson franchise um and yeah they've just done an incredible job dialing it in and taking it to another level since that time so so where does somebody create go ahead

Creating demands a different story altogether.

It's about proactivity.

It's about going to where your target audience is.

And in our case, they live right next door to the job we're doing, right?