Tony Hody

You know, that's the one difference, Tommy, that, you know, there's only so many people that are going to need a new garage door today in any given market, you know, no matter how big or small that market is.

And that's a finite number, right?

However, the number of people that

you know, eventually want to replace their windows or eventually want to remodel their bathroom is more people than we could ever get to.

So it might as well be infinite.

I think it's fantastic and I think it supports your ground game.

It supports all the hustle.

You have more credibility when they recognize your brand.

So I think it's a one-two punch that can really be unstoppable.

because you're getting those inbound calls.

But however, when the phone doesn't ring for various reasons, it could be economic reasons, could be something going on in the news that's distracted consumers.

It could be seasonality.

Whenever that phone stops ringing, our bills keep coming.

And so we have to find a way to get out there and create demand, uncover demand, and be

My whole philosophy as a human being is to be self-reliant.

And how can you be self-reliant when you're waiting for the phone to ring?

You just kind of you struck a chord with me there because, you know, whenever demand is not necessarily year round and people try to, you know, create programs temporarily while they need it and they let it fizzle out when the demand comes back.

Right.

There's just no urgency for them to maintain it.

Yeah.