Tony Hody

makes a big difference you know i work with metal roofing contractors and you know their average ticket is north of 50k and you know it corrects a lot of poor performance quickly so you know you could go a week you know without a as a door-to-door canvasser without much luck and then all of a sudden boom you know you've got a six-figure sale that corrects everything quickly

You know, I'm a door to door guy at heart, but the truth is more people will adopt events into their culture.

More companies are going to be able to create a culture around event marketing than they will be able to create a culture around door to door.

It's just, you know, the path of least resistance.

Culture eats strategy for breakfast.

And so, you know, when it comes down to it, the companies that have their pre-shift meetings and, you know, everything rises and falls on leadership.

So when you have your pre-shift meetings and you have your, you know,

giving people the opportunity to get the marbles out of their mouth and practice pitch before they get to the consumer, right?

You don't want to be practicing on the consumer.

You want to be practicing on your peers.

And so that's consistent across both door to door as well as event marketing.

You need to have that culture where these marketers are

you know, really celebrating yesterday's victories, learning from yesterday's losses and, you know, getting pumped up from, for today's opportunities.

There is obviously quite a bit of attrition with door-to-door canvassing.

However, you can certainly reduce that by really learning to seek out extroverts that are naturally going to do this and looking for people that

You know, you can role play with them in an interview, people who are willing to do that sort of thing.

You know, you can have shadow days where people come out and shadow you in the field to make sure this is something they want to do.

Those are things that a lot of HR departments kind of, well, how are we going to pay for that?

Do we have to bring them on board?

You know, they'll...