Tony Hody

You know, you need to be able to profile events as well as you profile individuals.

You know, you need to be able to look at this and say, you know, we just did a senior mind challenge, for example.

my team here in Cleveland.

Not my idea, it was their idea.

They found this opportunity with senior citizens that want to stay sharp and they do trivia and other games for entertainment and for just general wellness and vitality.

And it's turned out to be an outstanding opportunity where

customers who are ideal for bathroom remodeling.

They want to stay safe.

They want to stay in their own homes.

They want to bathe with dignity.

You know, that turned out to be a great opportunity.

But they profiled that event.

They were looking for senior expos.

They were looking for things of that nature.

And so finding the right events, I think, is important in learning how to do that is another lever.

Yeah, I've seen that post that you're talking about.

And, you know, that's actually been gone around for years.

People have done different versions of it.

But, you know, it boils down to the fact that we've trained the consumers that we're willing to negotiate.

You know, they don't walk into doctor's offices and try to negotiate.