Tony Hody

They don't walk into attorney's offices and try to negotiate.

They do it with contractors because they've learned they can get away with it.

Yeah, you see it on Facebook marketplace every day, you know, where people are complaining about the fact that, you know, they gave a deposit and, you know, someone got started on a bathroom and then, you know, they haven't been back.

It's taking way longer than they thought, problem after problem.

And, you know,

when you pay that much, you know, you're going to run into those problems.

The contractors have the best intentions.

They really do.

They don't realize that they don't have the capacity to go from one side of town to the other to service their customers.

They don't realize they're undercapitalized and they may have to tear something out and do it over again.

You know, so they have the best of intentions.

The homeowners need to be educated on the fact that, you know, the most expensive home improvement is the one you have to do twice.

Man, most people think they need more leads and they need to handle the leads a heck of a lot better than they're handling them.

You know, lead handling is an art form and, you know, just a lot of contractors or modeling businesses don't understand how much

leakage there is how many holes they have in the bucket you know everything from that initial inquiry where you know they're just not fielding the initial inquiry properly you know common things that people ask you know can you give me a ballpark on a project like that

You know, they just don't have a systematic approach for handling an objection like that.

And it can kill a phone call instantly.

And how often is that happening?

In some cases, over and over again in a business in a month.

And then, you know, when they call to reschedule, for example, no problem, you know,