Wim Hof

The corporate world is like production and numbers and this and that.

And it's just production.

We don't care too much about the people.

We need to produce.

We need to work.

Competition is luring upon us.

We got to be better.

And oh, hey, 300% better than the usual stress tools.

In cognitive awareness, sharpness of mind.

And then 300% in resilience towards stress, 400% energy boost.

And then they found too, if you go into the cold and you use the breathing,

the right way by which the adrenal axis is able to cleanse the whole body the way and then become clean without the absence or without the presence of cortisol long term, which is detrimental.

We use hormesis, self-inflicted acute stressful exercise.

And it doesn't take long.

And if you just do that in the morning, you're going to produce better.

You're going to feel better.

You are sharper.

And you learn to know who you are and what you are and what you can trust.

And that's the study we did with Harvard Insight.

Suddenly the people trusted.