Yagmur Simsek

speaker

151 appearances 1 recordings 1 series first heard Oct 2024 last heard Oct 2024

Yagmur Simsek’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How B2Bs Can Cultivate The Right Content & SEO Strategy · 23 Oct 2024 podcast

First we need to fill all the gaps that we have with the competitors, for sure.

Like there's no other way uh that we can actually start competing with those competitors.

So after we fill that gap within the content, especially for the top platforming content, uh I think the best

point to start is to really be realistic and honest to ourselves saying this is the the uniqueness and this is the most important feature or service or whatever of our product or business.

If we can identify ourselves with the one even with a one feature from the competitors, then I think we should start from there and kind of shut it with our content strategy and maybe even surround the content strategy for that topic first and then kind of it will help us to be discoverable discovered quickly and then obviously maintain the actual business as usual content.

content to um com compete with our competitors.

But when it comes to bigger companies, I think since they have maybe higher budget than startups, we can both keep the like maintain the existing content strategy like uh for the general um search volume to continue uh getting impressions and also keeping the site's traffic live and the

both interested in our website, but also I think we should also focus on more creative content given the AI came to the world and the search results, etc.

I think we may need to focus on creating in more in depth content, but also like including research, including infographs, including videos, including any additional downloadable, shareable content which require

as creative team involvement and uh but at the end um it can help decision makers to the decision makers to notice your brand and service

quicker than before.

Again, I think we should start with the content that would take the most um attraction, let's say we get the most attraction from the uh decision makers.

So I would play for decision makers for

uh big companies in B2B and kind of be in their inboxes, be in their WhatsApp groups, slack channels.

So to be able to do that we need to create the best content.

But when I say content it includes most of the creative stuff and research and even so results as well.

Because I think decision makers are looking for sharing more like

easy information but true information, right information to be sent their inbox.

So they can actually share that statistic or any visual etc.

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