Yagmur Simsek
speaker
151 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Yagmur Simsek’s voice in public audio — every appearance, attributed to the second.
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Appearances
with their stakeholders and then during that time your name is gonna be visible in there and you will be in their mind throughout their journey.
And it's a long term project, but at the end they may come back to you on, you know, further insight or further
And recommendation and consultancy.
Sure.
Um well a couple of years ago we uh founded Global Cybersecurity Network with my business partner.
On that platform it's basically seen as a media and content platform, but it's actually all in one platform that's kind of includes content but also directories for comp cybersecurity companies, job platforms, uh blog posts, resources, kind of workshops.
Meetups, etc., just to help cyber security enthusiasts to find all the information they need in just one platform.
And obviously, on that platform we have different audience segments, and uh we create content uh considering that segmentation.
For example, the comp when we list the companies and when we want to uh interact.
with the companies, we are actually considering the senior managers or their uh their seniors and most of the time the decision makers.
And um for the content creation part we kind of
targets mark their marketing teams or their content teams or sometimes uh you know startups may not have may may have a limited budget and or limited team in capacity and they cannot promote themselves in the best way because of all going on in their journey.
So we also want to be there when it's needed and kind of cover their promotional needs either on social media
post, uh blog post creations and kind of give the boost that they need during their journey.
So with that platform we focus on different statements and different actually action points and which actually gives us to understand alternative journeys, alternative user experience and uh kind of create the content as it it is needed.
Because when we say content it's not only blog posts.
kind of uh directs people to the right places and
That page can be your hero page or sometimes resource creating a podcast or like you do or creating a kind of guideline, etcetera, or downloadable documentation, which again doesn't have any um maybe SEO value when you just click on download.
and that content is downloaded in your mobile.
But if you create a landing page to feature that downloadable documentation and you give the access to the people, it kind of increases your click through rates on Google search results and actually you are providing something valuable to your readers, etc.
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