Yagmur Simsek
speaker
151 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Yagmur Simsek’s voice in public audio — every appearance, attributed to the second.
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So it's like with our journey
we want to be close as much as we can to the experts in the area so that we can actually understand what's their needs.
So we kind of uh either arrange regular meetups with them, connect them on LinkedIn and then kind of without any expectation, we arrange meetups, we talk about their needs and understand their insights and meet them in person so they can understand we are there for them.
Sure.
I mean obviously that's not the only way, but I can share my own experience.
So, you know, it's a real real journey.
Well, we have our own research but we also do have our kind of ongoing research, let's say.
And LinkedIn is one of our top sources to find out our target audience and their kind of interests, needs and what they really look are look looking for because if you have specific countries to focus on, let's say, uh we can narrow the search f first for the country
batteries and then if I know what kind of companies I'm focusing on
what I'm doing is first I'm reviewing the companies on different social media platforms and seeing in which platform that companies are actually active on.
Then kind of see on LinkedIn most of the time um their sh people and the team and who would be the right person to connect first or
to follow uh in terms of the comments or posts or you know likes that they are doing on LinkedIn or other platforms.
So from there I can sometimes get some insights on what kind of content these people are actually you know seeing valuable and having this is a very long term research but taking these notes from the start of your journey actually brings a really good library that you can use
again and again and get benefits for your own journey.
So when I see a few instances that re uh as a recurring post on LinkedIn from different senior managers, I can understand those kind of contents are really important, like for example, industry reports but kind of
focusing on a very specific perspective, not like uh twenty four cyber security trends or whatever, but something really more in depth, let's say.
Let's say strategies that uh cyber security managing directors need to be aware of, something like that, like maybe if you are looking for the position specific content, we need to be communicating in that level.
So it we can
get their attention and also uh their feedback.
And then if you connect with them on uh online platforms or in person, in different offline events too, and kind of speak with them what are their uh needs, etcetera, I think it's also important and you
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