Yagmur Simsek
speaker
151 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Yagmur Simsek’s voice in public audio — every appearance, attributed to the second.
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solution and uh you are just missing that trend.
So uh in B2B I never get upset of the impressions or clicks coming to my website.
I always get upset after I
create content and publish on social media and I cannot get any interaction.
I think our social media for cyber security network, let's say,
our social media interaction engagement is much better than our organic traffic.
But it's not it's not saying that your SUA is bad or a negative way going to a negative direction.
For me it means that okay, you create content, there's a low search world, but you create engaging content because in social media people are actually reacting to our content or in emails that we send through, we are actually getting some
Mm.
additional uh leads from our emails because we work on that those email content or newsletters on LinkedIn or articles basically.
I think most of the time our articles are really engaging because we are working with experts and reviews, etcetera.
uh it's getting more interaction for us.
No, no, definitely.
Yeah, definitely agree.
Um
We also come in with different updates.
I think considering the recent uh results change and Google's constantly doing different tests and trials on the search results and user behavior as well.
I think in B2B specifically, I am now obviously tracking those chains and trying to optimize accordingly, but since B2B
long journey and we cannot allocate our sources for that or like daily chains or monthly chains that much.
We also focus on different platforms that our audience are kind of active, like Slack channels.
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