Yagmur Simsek
speaker
151 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Yagmur Simsek’s voice in public audio — every appearance, attributed to the second.
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Appearances
For example, top cybersecurity events happening in New York or London.
Instead we created like our N D T.
uh who would search for those events and like kind of bring the right information about those events.
That's an example I'm giving.
And then we use that R and D information to put to AI platforms to create us um like listing content.
For listing content, for example, we are not spending our copywriting budget or um expert article budget, but when it comes to a very specific topic like kind of needs expertise in the area, we kind of collaborate with
guest authors from different companies and
try to involve them as much as we can and to create the best compelling content and also not like uh generic content but really a specific in ni uh niche one.
So I think in this one we kind of collaborate with AI on most of the generic uh and recurring content uh formats, but when it comes to expertise we just work with with the industry uh experts and professionals
to make sure that we are actually providing the best information possible because obviously as a platform owners and founders we are not the uh we I I have spent my at least ten t twelve years for digital marketing but not for cyber security but my platform offers all so I need to step back and say okay this is not my expertise area I need to find the right person and then bring to the audience and
That's my job to kind of provide them the the way, at least.
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