Zac Dearing
speaker
672 appearances
2 recordings
1 series
first heard Feb 2026
last heard 2 Sep
Zac Dearing’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.
Appearances
39% was Google.
What's interesting is millennials, it was over 60%.
And for baby boomers, it was less than 30%.
So you see a real generational divide.
Where you see baby boomers, is they're much more likely to have used a contractor that they previously used.
It's possible because they've also just been in the market and they've known contractors for 40 years.
So you see the discovery process is different, right, about where they're finding contractors.
And then when it comes to the buying process, there is actually a lot of similarities in what different generations want.
Obviously, sort of online pricing and online shopping and price discovery is something that is a little bit more common in the younger generation than the older generation.
But here's the reality.
69% of homeowners today are looking for a price online before they have anyone out to their home.
So while there are some generational differences, it's also very clear that the modern homeowner, right, they want to be able to shop online and they want to really discover price.
Totally.
And I think one of the things that I think we're really on a mission to do is how do we change this industry from historically selling to people to creating shopping experience?
And Tommy, can I ask you a question?
You bet.
So think about a time that you bought something that you knew very little about, but it was a fantastic shopping experience.
Totally.
Like control, options, educated, right?
That video, personalized, right?
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