How Amazon's Customer Obsession Inspired a Home Service Revolution with Zac Dearing
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What is the main topic discussed in this episode?
69% of homeowners today are looking for a price online before they have anyone out to their home.
Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs and experts in various fields like marketing, sales, hiring, and leadership. to find out what's really behind their success in business. Now, your host, the home service millionaire, Tommy Mello. Before we get started, I wanted to share two important things with you. First, I want you to implement what you learned today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. So I asked the team to take notes for you. Just text Note, N-O-T-E-S to 888-526-1299. That's 888-526-1299. And you'll receive a link to download the notes from today's episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out.
I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states. Just go to elevateandwin.com forward slash podcast to get your copy. Now let's go back into the interview. Welcome back to the Home Service Expert. Today is going to be an amazing day. I got Zach Deering here. He's an expert in AI sales consulting, law, and operations. He's based out of New York. He's the co-founder of Mantle. He's ex-McKinsley and ex-Amazon. Zach is the co-founder of Mantle, an AI-powering sales platform, helping HVAC, plumbing, and electrical companies turn proposals into true buying experiences that close faster and and grow ticket size. Before Mantle, Zach held leadership roles across Amazon, McKinsey, and Lithic, worked as an investor and venture fellow, and taught ninth grade algebra through Teach for America.
He founded his first business at 12 years old, later co-founded a startup out of MIT, and built both for-profit and non-profit organizations from the ground up. He also received his JD from Harvard Law School. Known for blending data with human judgment, Zach helps operators simplify complexity, modernize sales systems, and build teams that scale without losing trust. There we go. How are you, brother? I'm great. You did your research. We got a lot here, man. We do all the research and really... This one's pretty cool because... I've been pretty excited about this to implement this product into A1. And you made it happen. Mantle, heard about it from Aaron Gaynor. And our conversion rates have flown up anywhere from 10% to 15% on door sales.
And the average ticket is about $1,500 higher. And the technicians are raving about it. I did an interview yesterday with a technician out of Milwaukee that made Pinnacle. And he's like, man, Mantle's a game changer. And I love it because it helps us eat the fees for the financing. And the greatest news about that from my marketing hat, what it does for me is that allows me to market the plans that I used to not have to want to market because the dealer fee was too high. Same as cash till 2029. That fee is very, very expensive, the dealer fee for any type, whether it's Good Leap or any of the other finance companies. Now I could use that for marketing. And I'm glad to pay the fee because it's built into the...
the cost for the client. So the clients are paying that fee. So overall, it's been amazing working with you. You got quite, probably one of the best backgrounds I've ever read out loud. Tell us a little bit about your journey, how you got here and where you plan on going.
Yeah. Yeah. Well, first off, thanks for having me on. It's been great working with you and Luke and Matt and the entire A1 team. I think you're an organization that a lot of people know a lot about from the outside. I think the thing that I've really been sort of taken aback by is the humility and the desire to learn and grow. And I see it throughout the entire organization. And so I just want to take a moment to really call that out. And I think it's pretty special.
We got an amazing team and those guys I'm super proud of. And there is a lot of, they're very humble and you couldn't ask for a better team, man.
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Chapters
4 chapters
1
What is the main topic discussed in this episode?
0:00–8:13
2
How did Zach Deering's background influence his approach to home services?
8:13–33:00
3
What are the generational differences in shopping for home services?
33:00–38:14
4
How does technology enhance the home service shopping experience?
38:14–58:23
Speakers
3 identifiedMore from The Home Service Expert Podcast
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