Zac Dearing

speaker

672 appearances 2 recordings 1 series first heard Feb 2026 last heard 2 Sep

Zac Dearing’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.

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The Home Service Expert Podcast · How Amazon's Customer Obsession Inspired a Home Service Revolution with Zac Dearing · 2 Feb 2026 podcast

So they're not finding it today, or at least that today was as of end of 2025.

That obviously will start to change, and we are increasingly hearing sort of murmurings of people, right, taking a proposal and running it through ChatGPT to see sort of what they should be thinking about it.

I still think it's a relative sort of minority that's happening, but the shift will eventually happen there.

And I think that that's where it's even more important, given what the models reward, which is specificity, right?

Hey, if I go search for how much is a garage door in Milwaukee, what are the results that I'm getting back?

So are you as a contractor putting out the right information that the models will reward and likely show you as a source that you can get that lead from them?

Yeah, totally.

Pretty vast question.

I think what is really clear, as you've talked about on the show before and with various guests, is really home services on the forefront of really being able to use AI for really practical purposes, right?

Whether it's dispatching, whether it's call answering, and increasingly over time, sales.

With that said...

having a human in the loop will continue to be really important.

And so I think the way that we think about it as an organization is we're not replacing the seller, right?

You know, maybe you'll replace a CSR, certain organizations will, but rather, how do you use AI to augment the seller?

There are tasks today that sellers either don't like doing or they're not particularly good at doing that we use AI to make it easier for them to do.

Classic example is follow-up.

How do you personalize follow-up that understands the conversation that's happened, that isn't trying to close the homeowner, but instead just bringing them back to the table with a question?

Or how do you help give real-time coaching

to the seller about their proposal.

Hey, you only offered four options.

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