Lisa Messenger is back for second time on the podcast. In this one we skip the origin story and go straight to where she is now: no staff, new revenue streams, two books, a baby on the way and a completely reimagined Collective. Lisa says she's become a beginner again at four things in three years. Motherhood, AI, fiction and retreats. None of them existed in her business before. We get into why she walked away from a business moving 100,000 units a month, and what she built in its place. In this episode: Why Lisa shut down a huge revenue business she hated running, and how she replaced the income Tens of millions in revenue and zero profit, and what she does differently now Running a business with zero staff and a co-founder, and what AI does instead of a team Becoming a certified prompt engineer 23 years into business, and the simple exercise she used to explain AI to her 82 year old mum What she's seeing at her retreats after 28 rounds, including who's still resisting AI and who's flying The new Collective membership, the rooms model, and her first public word on bringing print back Writing fiction badly, learning the craft, and how Matchstick came out of it Resources mentioned: Listen to Episode 30 with Lisa Messenger, Risk & Resilience Her fiction book - Matchstick, out October Lisa's nonfiction book, out April The Collective membership, free 30 day trial for listeners - https://www.suzchadwick.com/collective Work with Suz: Ready to build a personal brand that actually converts? The Brand Accelerator is my high touch group coaching program for expert women ready to scale. https://www.suzchadwick.com/brand-accelerator

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