Branding Matters
Episodes
How to Fuel Your Inner Badass with Scott Snyder (BAD ASS COFFEE)
10 Dec 2021
Contributed by Lukas
Send us a textMy guest today is Scott Snyder, the Chief Executive Officer at Bad Ass Coffee of Hawaii, a 31-year-old coffee franchise brand. Scott i...
How to Be Clear on Your Brand Promise with Aimee Johnson (ZILLOW)
03 Dec 2021
Contributed by Lukas
Send us a textMy guest today is Aimee Johnson, the Chief Marketing Officer of Zillow - the world’s largest real estate platform that offers customer...
How to Focus on Your Brand's Image with Jason Stang
26 Nov 2021
Contributed by Lukas
Send us a textMy guest today is Jason Stang - one of Calgary's, if not Canada’s, most celebrated photographers.Frequently roaming between Calga...
How to Avoid These Common Brandsplaining Mistakes with Jane Cunningham
19 Nov 2021
Contributed by Lukas
Send us a textMy guest today is Jane Cunningham, the co-author of the highly-acclaimed book Brandsplaining: Why Marketing is (Still) Sexist and How to...
How to Build a Strong Personal Brand with Sue Semeniw
12 Nov 2021
Contributed by Lukas
Send us a textMy guest today is Sue Semeniw, the President and lead “Love Coach,” for Divine Intervention Matchmaking - THE best dating service in...
How to Be Creative with Your Branded Merch with Jay Busselle & Jeff Solomon
05 Nov 2021
Contributed by Lukas
Send us a textMy guests today are Jay Busselle and Jeff Solomon, the co-creators and hosts of Tacos with Jay&Jeff - an online show that puts the s...
How to Start Thinking Wrong To Make Things Right with Laura Quinn
29 Oct 2021
Contributed by Lukas
Send us a textMy guest today is Laura Quinn, Senior Director and Private Sector Lead at Purpose - a social impact and movement-building agency, where ...
How to Build a Healthy Corporate Culture with Liane Davey
22 Oct 2021
Contributed by Lukas
Send us a textMy guest today is Dr. Liane Davey - a New York Times Bestselling author, Harvard Business Review contributor and the host of the ChangeY...
How to Know When It's Time To Pivot with Allen Adamson
15 Oct 2021
Contributed by Lukas
Send us a textMy guest today is Allen Adamson; a world renown “brand guru” and sought-after industry commentator, who has appeared on NBC’s Toda...
How to Use Influencers to Grow Your Brand with Aliza Freud
08 Oct 2021
Contributed by Lukas
Send us a textMy guest today is Aliza Freud, Founder and CEO of She Speaks; the leading influencer marketing & media platform connecting brands wi...
How to Navigate the Blurry Lines Between Advertising and Content with Ron Tite
01 Oct 2021
Contributed by Lukas
Send us a textMy guest today is Ron Tite - Founder and Chief Creative Officer of Church+State; an agency that unifies content and advertising. He’...
How to Become a Change Maker By Unmasking The Real You with Dion Johnson
24 Sep 2021
Contributed by Lukas
Send us a textMy guest today is Dion Johnson, better known as The Womanologist. Dion is a multi-award-winning Women’s champion with the re-empowerme...
How to Rise Above the Noise to Differentiate Your Business with David Brier
17 Sep 2021
Contributed by Lukas
Send us a textMy guest today is David Brier; the Founder and Chief Gravity Defier at DBD International; a branding agency that designs and transforms ...
How to Build Your Own Media Brand with James Nguyen
10 Sep 2021
Contributed by Lukas
Send us a textMy guest today is James Nguyen; the Founder and CEO of inflexion media; an agency that scales companies, brands and individuals by build...
How to Use LinkedIn to Build Authentic Relationships with Josh & Rachel Lee
09 Jul 2021
Contributed by Lukas
Send us a textMy guests today are Josh and Rachel Lee, the Founders and co-owners of Standout Authority; a company that helps brands build human conne...
How to Elevate Your Tribe By Diversifying with Tina Wells
02 Jul 2021
Contributed by Lukas
Send us a textMy guest today is Tina Wells; entrepreneur, business strategist, and best-selling author. She is also the founder of RLVNT Media - a mul...
How to Engage Your Fans on Social with Heidi Browning (NHL)
25 Jun 2021
Contributed by Lukas
Send us a textToday I’m sitting down with the Senior Executive Vice President & Chief Marketing Officer for the National Hockey League, better k...
How to Avoid These Common Stereotyping Mistakes with Matt Skallerud
18 Jun 2021
Contributed by Lukas
Send us a textMy guest today is Matt Skallerud, the President and Founder of Pink Media; a revolutionary company that specializes in LGBTQ+ online mar...
How Harnessing the Power of The Senses Builds a Brand That Lasts with Pauline Brown
11 Jun 2021
Contributed by Lukas
Send us a textMy guest today is Pauline Brown, longtime leader in luxury goods and former Chairman of LVMH North America. Pauline is renowned around t...
How Living an Authentic Life Empowers You with Aiden Lang
04 Jun 2021
Contributed by Lukas
Send us a textToday I’m sitting down with a very special guest who is near and dear to my heart. His name is Aiden Lang, and he is a proud member of...
How to Become a Challenger Brand with Adam Morgan (BIG FISH)
28 May 2021
Contributed by Lukas
Send us a textMy guest today is Adam Morgan, the highly respected author of ‘𝗘𝗮𝘁𝗶𝗻𝗴 𝗧𝗵𝗲 𝗕𝗶𝗴 𝗙𝗶𝘀𝗵: 𝗛...
How to Activate Your Brand Purpose with Chip Walker (Strawberryfrog)
21 May 2021
Contributed by Lukas
Send us a textMy guest today is Chip Walker, the head of strategy and a partner at StrawberryFrog. Chip is recognized for his expertise in brand creat...
How Starting With A Great Strategy Builds a Great Brand with Tom Bassett
14 May 2021
Contributed by Lukas
Send us a textToday I’m sitting down with Tom Bassett, the Founder of Bassett & Partners: a brand and design strategy agency in San Francisco. ...
How to Build Brand Advocates by Standing Up for What You Believe with Jordan Doucette
07 May 2021
Contributed by Lukas
Send us a textMy guest today is Jordan Doucette, Partner & President of No Fixed Address; an award-winning independent ad agency. Jordan’s natur...
How Hitting Rock Bottom Changes Your Purpose with Bob Marier (The Sober Coach)
30 Apr 2021
Contributed by Lukas
Send us a textToday I’m sitting down with a blast from my past – literally! His name is Bob Marier and he is the Principal and Founder of Hired So...
How to Build a Successful Non-profit by Being Brave with Lindsay Stein
23 Apr 2021
Contributed by Lukas
Send us a textMy guest today is Lindsay Stein, the CEO of “Today, I'm Brave”; a global nonprofit focused on unlocking bravery in every child,...
How to Grow Your Brand on Pinterest with Christine Lieu
16 Apr 2021
Contributed by Lukas
Send us a textMy guest today is Christine Lieu, the founder and President of CL Designs; a design and branding company that helps start-ups and small ...
How to Build Connections By Getting Personal with Shane Wenzel (Shane Homes)
09 Apr 2021
Contributed by Lukas
Send us a textToday I’m sitting down with Shane Wenzel; the President of Shane Homes - one of the largest and most recognized home builders in Calga...
How to Make Your Brand Sticky with Jeremy Miller
02 Apr 2021
Contributed by Lukas
Send us a textToday I’m sitting down with Jeremy Miller, a globally recognized branding expert and #1 Globe and Mail Bestselling Author of the books...
How to Create a Sexy AF Movement with Jo-Anne Reynolds
26 Mar 2021
Contributed by Lukas
Send us a textMy guest today is Jo-Anne Reynolds; the Founder & CEO of Sexy AF. Contrary to what you might think, AF stands for alcohol free and S...
How to Turn Misfortune Into Good Fortune with Andy Nairn (Go Luck Yourself)
19 Mar 2021
Contributed by Lukas
Send us a textMy guest today is Andy Nairn, one of the founders of Lucky Generals; a creative company for people on a mission. In 2020, Campaign na...
How to Talk About the Elephant in The Room with Shirley Weir
12 Mar 2021
Contributed by Lukas
Send us a textToday I have the pleasure of sitting down with Shirley Weir; the Founder of a hugely popular online community with more than 27K members...
How to Come Up With the Best Name for Your Brand with Martyn Tipping
05 Mar 2021
Contributed by Lukas
Send us a textToday I’m sitting down with Martyn Tipping; one of the world’s foremost naming professionals and brand strategist. He’s also a wri...
How to Personalize Your Brand with Rosita Hall
26 Feb 2021
Contributed by Lukas
Send us a textMy guest today is Rosita Hall; one of the top 100 black women to watch in Canada. She is an entrepreneur extraordinaire, speaker, coach ...
How to Gain 400K+ Followers on Instagram with Dain Walker
19 Feb 2021
Contributed by Lukas
Send us a textToday I’m sitting down with Dain Walker, a Brand Strategist and Founder of Victory Front - one of Australia’s fastest growing brand ...
How to Use Illustration to Build a Brand That Stands out with Anna Goodson
05 Feb 2021
Contributed by Lukas
Send us a textToday I have the pleasure of sitting down with another one of my siblings. This time it’s my older sister Anna, who is the President a...
How to Foster a Community of Users with Chris Kneeland
29 Jan 2021
Contributed by Lukas
Send us a textIn this episode I'm sitting down with Chris Kneeland, the Co-founder and CEO of Cult Collective; North America's leading marke...
How to Avoid These Common Leadership Mistakes with Lisa Anna Palmer
22 Jan 2021
Contributed by Lukas
Send us a textMy guest today is Lisa Anna Palmer; the Founder and CEO of Light Your Leadership Brand Institute and international best-selling author o...
How to Become one of Inc Magazine's Top 100 Female Founders with Kathy Cheng
15 Jan 2021
Contributed by Lukas
Send us a textIn this episode I’m sitting down with with Kathy Cheng , one of Inc. Magazine’s Top 100 Female Founders of 2020. Kathy is the Presi...
How to Build a Strong Brand by Building a Strong Village with Jim Button
13 Jan 2021
Contributed by Lukas
Send us a textThis episode of Branding Matters is a little different. The conversation takes a bit of a detour away from branding and veers into more ...
How to Provide The Customer Experience Advantage with David Avrin
08 Jan 2021
Contributed by Lukas
Send us a textMy guest today is David Avrin; the author of the celebrated marketing books: It’s Not Who You Know It’s Who Knows You! And Visibilit...
How to Build Connections by Sharing Your Founder's Story with Bonnie Rothman & Judy Kalvin
01 Jan 2021
Contributed by Lukas
Send us a textBonnie Rothman is the President and Founder of Company B - a successful New York communications firm that helps brands connect with thei...
How to Make a Shift from “It’s All About Me” to “It’s All About We” with Charles Rosen (Ironbound Cider)
01 Jan 2021
Contributed by Lukas
Send us a textMy guest today is an old friend from my university days, Charles Rosen. Since those crazy days at UWO (University of Western Ontario) Ch...
How to Use Snapchat To Connect With Your Customers with Matt McGowan (Snapchat)
01 Jan 2021
Contributed by Lukas
Send us a textMatt McGowan is the Director and GM at Snapchat Canada - the world’s most innovative company of 2020 according to Fast Company. Before...
How to Use Creativity For Good with Scott Goodson (Strawberryfrog)
01 Jan 2021
Contributed by Lukas
Send us a textFor my first episode I'm sitting down with Scott Goodson; the Founder of StrawberryFrog - the world’s first movement marketing ag...
Trailer - Why Branding Matters
21 Dec 2020
Contributed by Lukas
Send us a textHi I’m Joelly - The Branding Badass, and welcome to Branding Matters - a podcast I created and host to help you build brand equity for...