You're posting 3-5 times a week. Getting likes and comments from other trainers. But not booking clients. This episode breaks down why most fitness content fails to convert, the difference between expertise content vs. identifying content, and the exact framework for creating posts that drive DMs and discovery calls instead of just engagement.What You'll Learn:✅ The 3 content types that consistently drive client conversations✅ How to stop creating content for trainers and start attracting clients✅ What to stop posting immediately✅ Simple weekly content calendar that actually works✅ Batching system to create a week of content in 3 hoursTimestamps:00:01 – Introduction: Expertise vs. Identifying Content02:33 – The Problem-First Framework05:04 – The 3 Content Types That Convert07:09 – What to Stop Posting (Killing Your Business)08:43 – The Content Audit Challenge10:19 – Content-to-Conversation Bridge11:18 – The Exact DM Strategy13:03 – Simple 3-Post Weekly Calendar15:12 – Content Creation Tips (Batching, Repurposing, Keeping It Simple)17:02 – This Week's Implementation Plan19:29 – Final Thoughts📞 Book a Free Strategy Call📱 Follow Jon on Instagram: @strongjonfitness (2,500+ posts - see the evolution)📱 Follow OTM on Instagram: @onlinetrainermentorship

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related