Ep #215: Charles Gaudet : From Internet Marketer to Impact Driver, Why the Old Playbook Is Dead
episodePreviously titled “Ep #215: Charles Gaudet : From Internet Marketer to Impact Driver — Why the Old Playbook Is Dead” — renamed by the publisher on Aug 3, 2026
Business Growth Architect Show: Founders of the Future
31 min
1 speaker
8 chapters
transcribed 17 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why did Charles Gaudet walk away from internet marketing and what changed his mindset?
When I went to bed at night, I never actually felt like I was fulfilling any type of purpose. It was all about maximizing the latest growth act for as long as that window was open. You get paid in direct proportion to the value and impact that you create in others. How can you make the biggest impact possible? When you get your message right, it actually becomes more of a message market match. Every time you have that challenge, why could this be the best thing in the world to happen for me right now? Authenticity.
Today with me is Charles Godet. The real pronunciation would be Godet, so I'm very proud of myself that I actually can say that. And you are from Predictable Profits. I'm gonna just like throw it right at you. You are an internet marketer. You are what I talk about on this show all the time, as people that came up with these horrible things that now we try to free ourselves. From. What do you have to say for yourself?
You know, um I actually uh I wouldn't call myself an internet marketer, actually. I started that way. Way back when as a as internet marketer. Uh but the reality is, uh, we do business that goes far beyond just the internet. And so many internet marketers are busy chasing different tactics and chasing the next shiny penny and And all that other jazz. And ultimately what we discovered is you get paid in direct proportion to the value that you provide others. And if you make that your core focus, that you get paid in direct proportion to the value and impact that you create in others. And that becomes the the real purpose. And you continually ask yourselves what is the the what is the best way for me to do that, um, then you know that's kind of sets the direction for the company.
And back in my internet marketing days, it was all about how many leads can we generate. It was all about numbers. It was a very transactional type of experience. experience. Uh you really didn't think about impact. Instead the difference was is all numbers. How much money could I put in my pocket? And all that really ultimately has changed. Now we measure it in the form of results. And uh how big can we create the results for my clients? And Uh and make an impact that way. And so yeah, I look at myself more so as as a guide, a mentor. Dare I say coach, but even still I almost feel like that has a little bit of a typecast like internet marketer. Yeah, I'm in the I'm in the trenches with everybody. I think that's kinda makes things different.
Y th thank you for that. And and and great answer. Obviously, you know, I wanna put you on the spot here for many reasons and one of them really is can we maybe spend a minute on it and you already alluded to this. What went wrong with internet marketing? So you said it was transactional. It was this crazy idea of scale at any cost, no matter what. What happened sort of in the internet market or world, what went wrong?
W well, for for me anyway, I just it was all short term thinking. It was all about different sprints. It was all about maximizing the latest growth act for as long as that window was open. And then when that closed you went to do something else and these quick buying frenzies and like when I went to bed at night, I never actually felt like I was fulfilling any type of purpose. Yeah.
How did the shift from lead‑centric tactics to value‑centric impact his business model?
of of growing companies. I mean we even see it. If you if you focus at growth at all costs, that's yeah we just see it at a at a more of a macro scale. 66% of all companies on the Inc. 5000 fastest growing companies list will be disadvantaged disadvantagedly disadvantagedly sold, tongue twister, uh shrink in size or go out of business. Right? And so but when you start thinking more of that on that long term, uh that's when business becomes a little bit more sustainable, a little bit more predictable, and and growth stays uh you know, y you just when you have a purpose and can create recruit a team that feels like they're doing something that is that is bigger and better for themselves, life becomes a little bit easier and more enriched in so many different ways.
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Chapters
8 chapters
1
Why did Charles Gaudet walk away from internet marketing and what changed his mindset?
0:00–3:31
2
How did the shift from lead‑centric tactics to value‑centric impact his business model?
3:31–8:00
3
What role did gratitude and the law of polarity play in his personal breakthrough?
8:00–12:19
4
How did Charles transform a rock‑bottom moment into a sustainable growth strategy?
12:19–16:01
5
Why do most founders solve the wrong problem and how can they refocus on impact?
16:01–19:49
6
What does ‘Predictable Profits’ look like in a crisis like COVID‑19?
19:49–23:32
7
How can founders use AI responsibly without losing authenticity?
23:32–27:31
8
What practical steps can entrepreneurs take to escape the founder’s trap?
27:31–31:20