EP 103 | How Interior Designers Can Attract Their Ideal Clients with Darla Powell

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Previously titled “EP 103 | Your Vibe is Your Tribe with Darla Powell” — renamed by the publisher on Aug 2, 2026

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Recorded11 Mar 2019

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Show notes

Trying to be all things to all people is the surest way to confuse your ideal customer. Be authentic and see how quickly your best-fit clients will find you. Your vibe is your tribe. Own it. In this episode we learn: - a narrow brand helps you find your tribe - identifying your ideal client is critical to your success - limit social media posts to brand appropriate content - editing past posts is time consuming but may be worthwhile - avoid divisive topics online, nothing is private - clients may be watching and yet not engage - undercharging will get you what you ask for It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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