Rant -- f**king free webinars (dishonest) vs. honest info sessions

I start with a bit about Sales Funnels, but most of this episode focuses on the common (dishonest) strategy of "free" webinars that are actually bait-and-switch sales pitches that are carefully designed to move the unsuspecting participant through a series of emotions and understandings into the buying mode. 1/3rd build credibility with rags-to-riches storytelling and testimonials, 1/3rd myth busting to create "aha!" moments that sets up for the final third: the pressurized sale.Yes, a bit of cussing is involved. I'm passionate about this stuff ;-)Add your comments below this video:https://youtu.be/9IT3GV6n1Qo**Business Planning Live Course coming up... info here:https://www.georgekao.com/intro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

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