In this episode, Pierre-Yves Calloc’h, Global Chief Digital Officer at Pernod Ricard, joins Julian Schirmer of OAO to unpack how his organization is bridging AI hype with real business value.From early training on generative AI to validating MVPs across multiple countries, Calloc’h outlines a structured approach to adoption, transparency, and scale.Key takeaways:AI training is not just how-to, but why-toUse cases must be grounded in business contextMVPs must prove value before scalingUX design and peer advocacy are crucial for adoptionTune in to hear how one of the world’s leading beverage brands is delivering AI impact that lasts.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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