#391 Robert MacPhee: From Parking Cars to Coaching Clarity—Lessons from a Chicken Soup Insider — Part One

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Chief Change Officer™: Ensemble 31 min 2 speakers 6 chapters transcribed
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What led Robert MacPhee to become a clarity coach?

And as part of that, I ended up being the person in the organization who was handling all of the training and developing and hiring and growing our people and creating a culture, which I just absolutely loved. And eventually I loved it so much that I actually transitioned out of this parking company that we had created. My partner bought me out. And I went into doing the training and development work on a full-time basis. And I had the opportunity to connect with an amazing man that many of your listeners have probably heard of. His name is Jack Canfield. He is best known as the co-creator of the Chicken Soup for the Soul books. And he's well known for that because they sold over 600 million books worldwide.
I had the great pleasure and honor of working with him for close to 10 years on the training side of his company and learning from him and working with him. And then eventually going out on my own, developing a concept that I called Excellent Decisions, which was about making decisions based on your vision and your values rather than all the external stress and pressure that we're faced with in today's world. Eventually, I narrowed that down even further and really focused mostly on values first. Because I realized that it's great to have a really compelling and exciting vision. But if that vision isn't aligned with your values, then it's not going to take you where you really want to go. So my work right now and the book that you referenced, the Living a Values-Based Life book, is really focused on first helping people to clarify what their most important values are so that they can then create a life and in many cases, create an organization or a business that lines up with those values.
Vince Chan 5:57
By your own definition, what exactly are values?
You're right. It is a really big term and we can go really deep into it. And I love doing that. That's what really energizes me around this whole conversation. And at the same time, in my experience, when we talk about what values actually are, it can be a very simple answer. The answer I would give is that our values are what is most important to us.

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