In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in the "Ask Us Anything" segment. He addresses both work-related and ridiculous questions, providing insights on marketing tactics and sharing personal anecdotes.=================================================================Best Moments:(01:34) Marketing tactics that no longer perform well(02:24) First name personalization in email subject lines becoming ineffective(03:19) The negative impact of stock photos on engagement(04:45) The downsides of buying cold email lists(06:10) Introduction of Marigold, the podcast sponsor(07:04) Jay's personal experience with holiday cards=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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