In this episode of Do This, Not That, host Jay Schwedelson emphasizes that retaining customers is far more cost-effective and profitable than acquiring new ones. He shares actionable tactics to improve customer retention—from personal direct messages to creating exclusive power user panels—all designed to deepen engagement and drive sustained growth.=================================================================Best Moments: (00:40) Introduction to the topic of focusing on existing customers (01:50) Eye-opening statistics on customer retention and its impact on profits (02:38) Tactic 1: Direct messaging top customers personally (04:13) Tactic 2: Automated, personalized quarterly check-ins (05:11) Tactic 3: Creating a power user panel for the top 5% of customers (05:46) Additional tactics: private communities, special email series, and SMS updates (06:56) The "hand holding" strategy for personal customer engagement (08:30) Introduction to Marigold's Consumer Trends Index (09:18) Personal anecdote about trying weight loss medication=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related