Why Great Strategies Fail: Culture, Accountability & AI | Dr. Suzy Burke

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King Dems Podcast | Growth Mindset, Leadership, AI and Business Insights 1h 2m 2 speakers 8 chapters transcribed 1 month ago
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Why do brilliant strategies fail without a healthy culture?

Ademola Odewade 0:00
Many organizations invest heavily into strategy, but they most times underestimate the importance of culture.
Dr. Suzy (Susan) Burke 0:08
Strategy is a slide deck, right? One's visible, one's quota, the other's behavioral and invisible. Strategy runs on. A brilliant strategy in a broken culture is gonna fail. Just faster, more expensively than otherwise. Strategy without without culture is nothing.
Ademola Odewade 0:41
We are live, ladies and gentlemen. Once again, welcome to the Kingdoms podcast and diary of a CFO. And today I've got with me a very, very important guest. Fighting out of the United States of America, Doctor Susie Burke. How are you today, Susie?
Dr. Suzy (Susan) Burke 1:04
Thank you so much. I'm great. How are you?
Ademola Odewade 1:07
Happy to be with you. Good, good. Finally we'll make it happen. We'll make it happen. For for the audience, right? Tech technology is the best thing and the worst thing that has happened to humankind. And technology is, you know, hardest delayed this wonderful collaboration, but finally we'll make it happen. And you know, uh Like I always say that anytime a a person shares the time with you, they're sharing the life with you. Because the SI unit for measuring life is time. And I always say that an attitude of gratitude is good attitude. So please uh sit back while I read out the carefully crafted introduction that I curated for you. So ladies and gentlemen, welcome to the podcast. Today we are honored to host an exceptional leader.
Ademola Odewade 1:52
strategist and organizational psychologist whose career spans more than four decades of helping leaders and organizations unlock meaningful growth. Dr. Susie Burke is the co-founder of Accountability Incorporated, a strategic advisor, executive coach, and author whose work combines research, psychology, and practical leadership. From transforming businesses inside Zerves and leading billion dollar operations to advising executives around the world, she has consistently demonstrated that sustainable performance begins with people and culture. Her expertise in leadership development, organizational effectiveness, strategic execution and accountability has made her a Trusting voice for leaders navigating complexity and change.
Ademola Odewade 2:47
Dr. Susan, thank you for joining us. We are excited to learn from your remarkable journey and to explore what it truly takes to build leaders, cultures, and organizations that try. You're welcome.
Dr. Suzy (Susan) Burke 3:00
That's a mouthful. Thank you, Edmodel.
Ademola Odewade 3:03
Yeah, you're welcome. It's a mouthful because your body of work is a globeful. So you're you're highly, highly appreciated. So before the titles, the accomplishments, right, the global recognition. Who was Suzy? growing up and what experiences actually shaped your passion for understanding people and organizations?
Dr. Suzy (Susan) Burke 3:25
I've always been interested in people. Uh you know, from an early age I would have long conversations with people often into the night. Try to understand how people think about things, what they But they're passionate about what they care about. And I think I got it for my mom. When I was in high school, whether or not I was home, my friends would come to our house, sit at the kitchen table with my mom, and just talk. about life, about dreams, about hopes, wishes, challenges, problems. A and I just you know, I I grew up in a household where we did a lot of talking. My my parents were quite liberal. They would always bring people with different points of view to the kitchen table at for dinner at night.
Dr. Suzy (Susan) Burke 4:01
So there's a lot of uh interesting dialogue going on. I've just always been interested in How people think Why they think the way they do? And how that shapes their behavior.
Ademola Odewade 4:12
interesting people. And of course I think that reminds me of a book by Team Lahaye, Why You Act the Way You Do. It's Yep. I remember reading that book growing up. And of course I I I I see some some parallels, right? That curiosity. about people, the genuine curiosity about people actually leads you to, would I say, become a people centric leader. Is that correct? Of course you have that genuine people. Sure. Yeah. Sure. But w Absolutely over this remarkable journey that you've had, you know, from education to corporate leadership, entrepreneurship.

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