Consistent $$$ Without Ads using The Bullet Method w/Todd Brown
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What is The Bullet Method for Email Marketing?
I've never seen somebody mail too much. I've only seen them not mail enough. Especially today when people are inundated. We send an email and we think everybody's opening it, everybody's reading it, everybody's making a decision, and it's just not the case. Don't be afraid to mail your peeps more often.
How can consistent emails lead to small sales?
Be more afraid of not mailing them enough than disengaging with you and then finding a solution elsewhere because you're not reaching out enough.
What should you do about the fear of over-emailing?
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
How can you avoid list fatigue and re-engage subscribers?
What's up, guys? Welcome back to another episode of Living the Red Life. We have more marketing legends on the show today. Todd is here. You probably know who he is. Very famous marketer I've known. I've been for many, many years and we float in these same circles. And whenever we're talking about high-level marketers, high-level tactics, buddy, your name comes up every time. Welcome to the show.
What is the process for maximizing an offer's lifetime?
Super excited to be with you, man. Super excited to be chatting and was so hoping that I was going to get to see you decked out in all of your red. And so like all your red gear, man, I was so looking forward to that, man. And so love it. But I'm super excited to be here, man.
Why is letting your email list sit a missed opportunity?
Good, good. Well, I know you have a massive background for many years in all areas of marketing, but today we wanted to talk about something that I know you're really excited for, how you're really making the most of your email list, keeping it healthy, keeping it fresh and maximizing that and your exact strategy to do that.
How can high-ticket offers succeed despite unsubscribes?
And we were talking offline, so many of my members, followers, clients, they You know, they grow a list and then I'm like, how many times you mail? And they're like, oh, maybe once a week. I don't really do much with it. And, you know, you're always like, oh, gosh. So so let's within what what is this email strategy that's been working so well for you?
Why is email frequency important in marketing?
Yeah, so we call it a bullet campaign. The name came about because, look, my business partner and I, we sat down, we had this conversation that was like, look, we've paid for this asset. We paid for the email list, right? We've already paid through our media buying for the acquisition of these leads. And we have the opportunity to give them value and monetize them seven days a week.
What role does evidence-based copy play in marketing?
And so we want something that we can fire off every week that gives them the opportunity to get more value and gives us the opportunity to further monetize. And so a bullet campaign is very simple. One of the things that was really important to me was I wanted to maximize the monetization of our email list as much as possible, but I also didn't want to burn out the list. I wanted to keep the list
What are the biggest wins and lessons learned in business?
responsive right so um so i was very sensitive to that and so we ended up coming up with this very very simple but cool system that again we call a bullet campaign a bullet campaign really consists of three different components the first two components are two separate email sequences that are used together and let me walk you through this so the first email sequence runs for three days. We call it an interest sequence. And basically, it is two emails a day, one email in the morning, one email at night, and it runs for three days. Now, the whole entire purpose of that interest sequence is to get the people that are interested in learning more about the topic that we have a product for to raise their hand and identify themselves.
We consider raising their hand and identifying themselves a click on the email, a click to get more information. So that click sequence or that interest sequence, which runs for three days, which is two emails a day, is really telling them that, is giving them information about a particular topic, and then the call to action is ultimately, for us, usually it is, go watch the video for more details about this.
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Chapters
10 chapters
1
What is The Bullet Method for Email Marketing?
0:00–0:18
2
How can consistent emails lead to small sales?
0:18–0:26
3
What should you do about the fear of over-emailing?
0:26–0:40
4
How can you avoid list fatigue and re-engage subscribers?
0:40–1:04
5
What is the process for maximizing an offer's lifetime?
1:04–1:19
6
Why is letting your email list sit a missed opportunity?
1:19–1:38
7
How can high-ticket offers succeed despite unsubscribes?
1:38–1:57
8
Why is email frequency important in marketing?
1:57–2:24
9
What role does evidence-based copy play in marketing?
2:24–2:50
10
What are the biggest wins and lessons learned in business?
2:50–23:27
Speakers
2 identifiedMore from Living The Red Life
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