From First Responder to Building a Global Survival Brand
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What personal experiences shaped Shawn Soler's mindset?
it's okay to not to be okay it's okay to understand that you were exposed to something that a lot of people would not know how to handle or you yourself may not know how to handle and it's okay to seek help when you need it and i think that is a key staple to the growing footprint of my company stop second guessing yourself get out of your own way and timing is everything really timing is everything musicians know this it's a rule of thumb timing is everything timing is everything and if you fail today it doesn't mean that you're not going to be successful tomorrow it took seven different runs and it took me better part of eight years to be able to put the 30 seconds of explaining a patch and everything else that was over eight years so most people will
turn around and second guess themselves or turn around and not give themselves enough credit. My advice to people when they're asking,
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Welcome back to another episode of the Living Your Legacy podcast, the Red Life edition. Joining me today is another maker of legacies, Sean Soler, all the way from Long Island. He's got quite the company name, though. We got to start there, man. What is the name of your amazing company?
The name of my company is Medicine in Bad Places.
Sean, that's a great name. Dude, where does a name like that come from?
So early on in my career as a medic, I was looking to start a company. And I was also at the same time trying to see if I was going to join the military. And one of the things for pre-hospital medicine in the military was good medicine in bad places. Right on. And I did a little deep dive and a deep search on it. And more and more, I just kept seeing it everywhere. I didn't really like the term good medicine because medicine is medicine and sometimes you don't have a choice. So what we wound up doing was we dropped the good, put medicine in bad places, and we made it a brand.
Yeah, you dropped the duh in Facebook.
Fantastic. That's it.
Talk about the journey, the day this brand found you, the name.
When I finally figured out that I wanted to do and create a company that was going to try to prepare people for emergency-based action, I stuck with medicine in bad places. And then what I did was I made a logo and a design for it. The logo that's on my left chest just happens to be that logo. Fantastic. And we have a couple of different logos right now. But this logo is a little different. This was the first logo of the company. It was the brand that started it all, if you say where it started. and the shield logo is that of a protector, so the logo itself has the shield in it. The dragon is the year of my birth, so the year I was born was the year of the dragon, which I found very interesting and tied that into this logo.
And then above the dragon is the Caduceus and the heartbeat of life. That was in the first patch for the New York City... EMS system, the first patch that New York City had built had the heartbeat in it between the two Caduceus. So I took a little bit, blended it, and I made it into what it is currently today.
Wow. Talk about some of the superstitions of being an entrepreneur or a business creator. A lot of folks kind of ignore the symbolism behind such, you know, how important it is.
So everything that we do has a meaning behind it. There's always meanings behind everything. Whether or not people understand that they're putting meanings behind something or not is a different story. That's a different topic, right?
Different podcast.
Cheers. So different podcast. But the meaning behind what we are putting forward is to have people understand where and what we want to do, how we want to do it. As far as the company backing and being an entrepreneur, nobody's ever going to get rich. And I tell this to a lot of different people.
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Chapters
7 chapters
1
What personal experiences shaped Shawn Soler's mindset?
0:00–6:24
2
How did Shawn pivot his business during the COVID pandemic?
6:24–8:12
3
What is the significance of the brand name 'Medicine in Bad Places'?
8:12–13:12
4
How does mental resilience impact first responders?
13:12–20:36
5
What challenges do first responders face in their careers?
20:36–28:50
6
How can first responders effectively manage their mental health?
28:50–35:11
7
What innovative training methods does Shawn implement?
35:11–36:56
Speakers
3 identifiedMore from Living The Red Life
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