#144: Grant Cardone & Gary Brecka Fallout // How to Build Better Business Partnerships // Next Level Pros
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Grant Cardone, Gary Brekka fighting like a couple school girls that didn't get their date to the prom. If you haven't been paying attention lately, these guys have been airing all their dirty laundry on social media of how terrible their partnership has ended. We're talking lawsuits and all kinds of craziness. In this episode, we're going to dive deep into how you make a partnership work so you don't end up like these two crazy cats. Oh, I didn't know this shiz. So, dude, check this out. A $100 million defamation lawsuit was filed by Brecca and his wife, Sage, against Grant Cardone. I guess... Dude, this is crazy. So, his wife, Elena, she shared on to her 688,000 Instagram followers a video of Brecca with Sean Diddy Combs. Ooh.
Bad timing. Bad timing.
So with Diddy, I guess he was a prior 10X health client. But this is crazy. And then in response, Grant filed over a $100 million claim. And so now they're like in mediation. This is crazy. So Grant on March 18th said, Gary Brecka exposed. This was on his Twitter account or his ex account. I was hoping to keep this private, but Gary Brecka has gone from podcast to podcast, crying victim. The public will discover fraud, deceit, misappropriation of company resources, manipulation of family members, psychopathic behavior, and tens of millions in hard money loans to fund an excessive lifestyle of cars, plane travel, and houses. A story of a guy who went from foreclosures and bankruptcies to having too much too fast. Ouch. So this is pretty nasty. Yeah, it is. Pretty nasty.
So we're talking about two guys that were in the spotlight of the media, right? 10X Health. In fact, I remember when it first came out, I was like, wait, Grant Cardone is getting into health?
Do you remember that?
Yeah. So Gary Brekka, obviously well-known. He's been on podcasts, kind of like the guy when it comes to ice baths and all these different things. had partnered up with Gary or with Grant to form, to really leverage the 10X brand and be able to go and take this thing. Now, I think there's like a few lessons to be learned here about partnerships. One is proper expectation management up front, right? Like, I mean, I think, you know, everybody that's watching the podcast right now, I want you to do a thing. This is a principle that we teach. We call it the second principle of leadership. And what I want you to do is I want to take a finger above your head and I want you to go in clockwise. Do it with me, Daryl. Come on.
We're going to be clockwise above your head. And then what you're going to do is slowly bring it down below. Don't change the direction. Now which direction is going?
Counterclockwise.
Counterclockwise. Do it again. Clockwise. Counterclockwise. So what changed, Daryl? Perspective. So it's interesting in a situation like this, right, is that... a lot of people are like trying to team up like who's right who's wrong yes right like was gary right was grant right frankly there's a good chance they're both right they're both looking at the same exact situation saying no it's clockwise no it's counterclockwise and so it's really hard to not make a quick judgment of like who's the honest one right like
I think what's tough too is like when your business transforms or changes a lot, which theirs did, right? They went from like concept, great brand to like boom. You know, Gary's everywhere, Grant's talking about it. all of a sudden the partnership has to change too. And I think they probably just had expectations that were never changed. And so now they're just completely misaligned.
A hundred percent. And so I only bring up like the respect different perspective thing was like, when you look at a story like this, it's really quick to like make judgments, like someone's bad, someone's good. But I think the most important thing that we can take from this is like, how do we avoid partnerships that ever get to this point, right? And actually, you know, me and you have been able to work on and off for the last almost 20 years, right? Like we're now going on to our 20th year of being in business together or on and off. And we've had a couple divorces.
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