108. The 3 Stages Of Business Growth Tradesmen Need To Achieve Time & Financial Freedom

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What are the three critical stages of growth for a trades business?

Craig Wilkinson 0:00
Welcome to the Rise of the Trades podcast, the show dedicated to helping you to build, grow and scale your trades or construction business. All rise for your host, Craig Wilkinson. Welcome to this week's coaching episode of the Rise of the Trades podcast, where we help trades and construction business owners to skyrocket leads, explode net profits without having to graft 60 hours a week and becoming that busy fool. In this episode, I'm going to be teaching you the three brutal stages of business growth that every tradesman and woman must learn if they're serious about achieving time and financial freedom in the business and the life. But before we go there, I'd just like to ask you a quick favour.
Craig Wilkinson 0:57
And that is, could I please ask you to hit the follow or the subscribe button on whatever platform you're listening to my podcast on right now. Because the more people that we can get to follow or subscribe to the episodes, the more the algorithm is going to push these episodes out to more business owners that need our help and support. Now, let's transition over to this week's coaching episode.
Craig Wilkinson 1:31
I want to start this episode off by asking you something, something that I'm really curious to find out what the answer is from yourself. And that is this. Why is it that some tradesmen are absolutely grafting the backsides off? They're working 10, 12, sometimes 14 hours a day. They're still worrying about money. They're stressed. They feel stuck. And then you've got other people that are in the same industry, even the same trade, with the same tools, with the same opportunities. But they've built a business that gives them time and financial freedom. Now listen, this is not luck. They've just not got that lucky break. That's not that they're smarter than you or they're cleverer than you. It's because they understand something that most tradesmen, women, do not understand.
Craig Wilkinson 2:24
And that is... There are three critical stages of business growth. And if you don't understand what these three critical stages are, you will end up either staying stuck in survival mode and just surviving hand to mouth week to week or month to month. Or you'll become what I call that ultimate classic busy fool. Or you'll end up burning out trying to achieve time and financial freedom, which is no good for you and it's no good for your family. But if you do understand them, and more importantly, you know how to move through them properly at the quickest, easiest, risk-free way of getting through them, then that's when everything changes. And I'm 100% qualified to walk you through these three stages.
Craig Wilkinson 3:17
Why? Because it's in my DNA. Because I've gone through all of these three stages myself. Over 32 years of being in business. And let me tell you now, if someone were to have shared with me 32 years ago what I'm about to share with you, I would have achieved time and financial freedom decades before I actually achieved it. You see, back in 1994, when I first set up my joinery and building company and I went self-employed, I didn't have what you've now got at your disposal. You've got podcasts like this. You've got free courses. You've got YouTube. You've got other coaches and mentors giving away free knowledge. You've got Facebook groups to get free knowledge from on how to stop you from making all the classic mistakes
Craig Wilkinson 4:11
that I've made in my past. And even in today's day and age, I still see so many tradesmen and women making them same classic mistakes. And it pains me. And I think, why? Why are you putting yourself in this position where you're making these mistakes that I made 32 years ago? that 32 years before me, somebody else made, in this modern digital age where you've got all this knowledge at your fingertips, why are you still making these mistakes? And having coached over 30,000 tradesmen and women since 2012, I know what the answer to this is. And it's very, very simple. You will end up falling into one of these three stages that I'm going to be sharing with you throughout this episode. But my goal on this episode is I don't want you falling into stage number one.

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