Something You Should Know
The Science Behind Why We Buy & How to Make Bold Choices - SYSK Choice
04 Jan 2025
What is the best way to dry your hands in public restrooms?
Thank you for having me. This is exciting.
So it's the new year. People are talking about new goals they want to achieve, things they want to get. Yet so many of us, when it comes time to speak up and ask for what we want, we're timid. We're not bold. We worry about getting rejected. What if we fail? I don't want to make waves. And so we don't go after what we say we want.
Absolutely. And there lies the problem, right? Because we are scared of failure and we have so much self-doubt. It's human nature, right? It's human nature to have these feelings, but it's about acting even when, even when you feel that way. Because the truth of the matter is something in motion stays in motion. Something stagnant stays stagnant.
That's why there's also that saying, when you're busy, when you want something done, give it to a busy person because inertia happens, momentum. So even if you have that self-doubt, even if you fear that failure, still... act. Because you can't just go from A to Z and just be like, well, just be bold. It doesn't work that way.
But if you get good at asking for the little things in life, you can get better at asking for the big things in life. So you start with these small, little, bold moves that accumulate and compound over time. And I also believe that you need to become immune to to failure. And the only way to get desensitized and immune to failure and rejection is by doing something over and over again.
And that's why I have the 10% target. And the 10% target is based around making 10 attempts at anything you want most in life. And even if you don't get to that goal, even if you don't get to that goal, another opportunity will present itself that you didn't even know existed by just going through the process.
So give me a concrete example of this idea in action.
So let's say you love sports and you want to work for a sports team. Then start working with that realm and make 10 attempts. Look at the people that are in your life. See who in your life is working for a sports team. Or email someone. Go on LinkedIn and see who's... the manager or the director of a certain division, right? But make these 10 attempts.
So put the onus and ownership of your life in your hands and have some control over your destiny. And so this is what the message that I'm trying to really kind of get out to people is that you have to take agency and you can self-actualize and be whatever you really want to be, but you need to make that first step. And the first step is always the hardest.
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