Dr Alex is up north this week with rising musician Michael Aldag, in the beautiful Sefton Park in Liverpool.Michael shares how he accidentally rose to TikTok fame with his hilarious observations, how he’s been able to share his music through this new found audience, and how it eventually led to him signing to Universal Music.Alex and Michael also discuss how personality and social media has become a massive part of promoting music, and why it’s difficult to split the two.Follow Michael @michaelaldag and listen to his new EP Socializing. Hosted on Acast. See acast.com/privacy for more information.

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