The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

podcast

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a pe...

Business 596 recordings 2018 → today Weekly updated 23h ago
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181–200 of 596
416. Mastering Motivation: Behavioral Economics Insights (Refreshed Episode) contributed by Lukas · Aug 5, 2024
415. Behavioral Finance and Wealth Confidence w/ Anthony Damtsis of TD Wealth contributed by Lukas · Aug 1, 2024
414. Structuring Complex Choices: The "S" in NUDGES Explained (Refreshed Episode) contributed by Lukas · Jul 29, 2024
413. Empathy and Innovation: Behavioral Science Applications in Business w/ Dr. Melaina Vinski contributed by Lukas · Jul 25, 2024
412. Mastering Decision Making: Three Essential Steps with Matthew Confer (Refreshed Episode) contributed by Lukas · Jul 22, 2024
411. Behavioral Science in Action: From TEDx Talks to Real-World Change with Jordan Bridger contributed by Lukas · Jul 18, 2024
410. Nudgeable Moments: Tackling Insurance Fraud with Dr. Benny Cheung (Refreshed Episode) contributed by Lukas · Jul 15, 2024
409. Driving Microsoft Love Through Research and Strategy w/ Haley Swafford contributed by Lukas · Jul 11, 2024
408. Harnessing the Peak-End Rule for Outstanding Experiences (Refreshed Episode) contributed by Lukas · Jul 8, 2024
407. Unpacking the Psychology Behind Scarcity w/ Mindy Weinstein contributed by Lukas · Jul 4, 2024
406. Why We Buy w/ Patrick Fagan (Refreshed Episode) contributed by Lukas · Jul 1, 2024
405. How to Outthink and Outperform in Marketing w/ Roger Hurni contributed by Lukas · Jun 27, 2024
404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode) contributed by Lukas · Jun 24, 2024
403. The Power of Games w/ Kelly Clancy contributed by Lukas · Jun 20, 2024
402. Why Quitters Often Win w/ Annie Duke (Refreshed Episode) contributed by Lukas · Jun 17, 2024
401. The Art of Deception: Recognizing and Overcoming Cognitive Blindspots w/ Dan Simons and Christopher Chabris contributed by Lukas · Jun 13, 2024
400. Unveiling Survivorship Bias: How It Shapes Business Decisions (Refreshed Episode) contributed by Lukas · Jun 10, 2024
399. Engaging Minds: How Clear Communication Can Drive Better Choices with Max Mawby contributed by Lukas · Jun 6, 2024
398. Exploring Behavioral Insights with Michael Hallsworth: Lessons from Traffic to Health (Refreshed Episode) contributed by Lukas · Jun 3, 2024
397. Exploring Behavioral Economics with Jeff Kreisler of JP Morgan Chase contributed by Lukas · May 30, 2024
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo...

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