The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

podcast

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a pe...

Business 596 recordings 2018 → today Weekly updated yesterday
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201–220 of 596
396. Reflecting on the Past: The Reality of Hindsight Bias (Refreshed Episode) contributed by Lukas · May 27, 2024
395. Mastering Negotiation: Strategies for Success with Kwame Christian contributed by Lukas · May 23, 2024
394. Anchoring and Adjustment in Business (Refreshed Episode) contributed by Lukas · May 20, 2024
393. Mastering Workplace Conflict with Karin Hurt contributed by Lukas · May 16, 2024
392. The Intrigue of Incentives with Tim Houlihan (Refreshed Episode) contributed by Lukas · May 13, 2024
391. The Art of Apology with Marjorie Ingall and Susan McCarthy contributed by Lukas · May 9, 2024
390. Dodging Disasters in Business with Gleb Tsipursky (Refreshed Episode) contributed by Lukas · May 6, 2024
389. The Power of Timeboxing with Marc Zao-Sanders contributed by Lukas · May 2, 2024
388. Precommitment Psychology: Sticking to Your Goals (Refreshed Episode) contributed by Lukas · Apr 29, 2024
387. Unlocking Exponential Growth: The Secret Sauce Behind Psychological Safety contributed by Lukas · Apr 25, 2024
386. Why Workplace Whistleblowing is So Rare w/ Nuala Walsh (Refreshed Episode) contributed by Lukas · Apr 22, 2024
385. Defeating Workplace Friction w/ Huggy Rao contributed by Lukas · Apr 18, 2024
384. The Hidden Tax of Sludge in Business (Refreshed Episode) contributed by Lukas · Apr 15, 2024
383. The Power of Ritual w/ Michael Norton contributed by Lukas · Apr 11, 2024
382. Understanding Customers Through Emotions w/ Nick Hobson (Refreshed Episode) contributed by Lukas · Apr 8, 2024
381. The Art of Effective Feedback w/ Therese Huston contributed by Lukas · Apr 4, 2024
380. Hacking Human Psychology: Leveraging the IKEA Effect in Business (Refreshed Episode) contributed by Lukas · Apr 1, 2024
379. Tuning In: How to Make Smarter Decisions in a Noisy World w/ Nuala Walsh contributed by Lukas · Mar 28, 2024
378. The Illusion of Focus: Why We Miss What Matters When it Matters Most (Refreshed Episode) contributed by Lukas · Mar 25, 2024
377. The Art of Crafting Gutsy yet Relevant Brand Messaging contributed by Lukas · Mar 21, 2024
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo...

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