The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

podcast

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a pe...

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421–440 of 596
176. Reframing Annoying Disruptions to Support Innovation, with Adam Hansen, coauthor of Outsmart Your Instincts contributed by Lukas · Oct 29, 2021
175. How to Avoid Disasters When Returning to the Office, with Dr. Gleb Tsipursky contributed by Lukas · Oct 22, 2021
174. The Elements of Choice, with Dr. Eric J. Johnson contributed by Lukas · Oct 15, 2021
173. The Science of Opinions, with Dr. Andy Luttrell contributed by Lukas · Oct 8, 2021
172. Why We Like the Things We Like, with Prince Ghuman, coauthor of Blindsight contributed by Lukas · Oct 1, 2021
171. Paradox of Choice: Why More is Less, a Behavioral Economics Foundations Episode contributed by Lukas · Sep 24, 2021
170. When Machine Learning Meets Neuroscience, with Ingrid Nieuwenhuis of Alpha.One contributed by Lukas · Sep 17, 2021
169. The Science of Cool, with Dr. Troy Campbell contributed by Lukas · Sep 10, 2021
168. Using the Senses to Increase Sales, with Michelle Niedziela of HCD Research contributed by Lukas · Sep 3, 2021
167. Hindsight Bias: Why Hindsight is Definitely NOT 20/20, a Behavioral Economics Foundations Episode contributed by Lukas · Aug 27, 2021
166. Combining Artificial Intelligence and Behavioral Economics, with Sam Albert of Behaviorally contributed by Lukas · Aug 20, 2021
165. The Era of Applied Behavioral Economics, with Matej Sucha contributed by Lukas · Aug 13, 2021
164. How Businesses Can Design for Behavior Change, with Dr. Amy Bucher contributed by Lukas · Aug 6, 2021
163. How to Approach Negative Reviews Using Behavioral Economics contributed by Lukas · Jul 30, 2021
162. Do You Subtract Enough? An interview with Dr. Leidy Klotz contributed by Lukas · Jul 23, 2021
161. The Philosophical Side of BE, an interview with Dr. Nick Hobson contributed by Lukas · Jul 16, 2021
160. Neuroscience and Psychology in the Business World, An Interview with Matt Johnson contributed by Lukas · Jul 9, 2021
159. Amazon: A Behavioral Economics Analysis Episode contributed by Lukas · Jul 2, 2021
158. 3 Steps to Better Decision Making, An Interview with Matthew Confer contributed by Lukas · Jun 25, 2021
157. Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion contributed by Lukas · Jun 18, 2021
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo...

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