The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

podcast

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a pe...

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441–460 of 596
156. From Marketing Mess to Brand Success, with Scott Miller contributed by Lukas · Jun 11, 2021
155. What is Behavioral Baking? contributed by Lukas · Jun 4, 2021
154. Failure is an Opportunity not Ending, with Madeline Quinlan contributed by Lukas · May 28, 2021
153. Only 1% of People Blow the Whistle at Work—How to Fix That, with Nuala Walsh contributed by Lukas · May 21, 2021
152. A Surprise Guest... contributed by Lukas · May 14, 2021
151. How To Change, an interview Dr. Katy Milkman contributed by Lukas · May 7, 2021
150. Using Behavioral Science to Build Connections, an interview with Jon Levy, author of You're Invited contributed by Lukas · Apr 30, 2021
149. Familiarity Bias: Why the Devil You Know Feels Safer Than the Devil You Don't, a Behavioral Economics Foundations Episode contributed by Lukas · Apr 23, 2021
148. The Speed and Economics of Trust, an Interview with Stephen M.R. Covey contributed by Lukas · Apr 16, 2021
147. What Your Customer Wants and Can't Tell You: All About Melina's First Book contributed by Lukas · Apr 9, 2021
146. Using Anchoring in Negotiations, an Interview with Kwame Christian contributed by Lukas · Apr 2, 2021
145. The Power of Story, an Interview with Dr. Michelle Auerbach contributed by Lukas · Mar 26, 2021
144. Disney: A Behavioral Economics Analysis contributed by Lukas · Mar 19, 2021
143. The Hype Handbook, an Interview with Author Michael F. Schein contributed by Lukas · Mar 12, 2021
142. Status Quo Bias: Why Change Feels Terrifying, a Behavioral Economics Foundations Episode contributed by Lukas · Mar 5, 2021
141. Where CX and Behavioral Science Meet, interview with Jennifer Clinehens, author of Choice Hacking contributed by Lukas · Feb 26, 2021
140. How Simple Nudges Can Save Hundreds of Millions, interview with Dectech's Dr. Benny Cheung contributed by Lukas · Feb 19, 2021
139. Endowment Effect: Why We Like Our Stuff More, a Behavioral Economics Foundations Episode contributed by Lukas · Feb 12, 2021
138. Why Cute Sells and Other Marketing Magic, interview with Patrick Fagan, author of Hooked contributed by Lukas · Feb 5, 2021
137. Using Ethnography to Understand Your Customers and Staff, an interview with Felicity Heathcote-Marcz contributed by Lukas · Jan 29, 2021
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo...

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