The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a pe...

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461–480 of 596
136. Temptation Bundling: A Simple Trick to Reach Your Goals, a Behavioral Economics Foundations Episode contributed by Lukas · Jan 22, 2021
135. Using Behavioral Science in Healthcare, Interview with Aline Holzwarth contributed by Lukas · Jan 15, 2021
134. Using Behavioral Science to Tackle Addiction (and the Lessons for any Business), Interview with Richard Chataway contributed by Lukas · Jan 8, 2021
133. The Best of The Brainy Business in 2020 contributed by Lukas · Jan 1, 2021
132. Decision Fatigue, a Behavioral Economics Foundations Episode contributed by Lukas · Dec 25, 2020
131. The BIG Effects of Small Behavior Changes in Business, an Interview with Jez Groom and April Vellacott, coauthors of Ripple contributed by Lukas · Dec 18, 2020
130. How To Use Behavioral Science in Banking, Food Delivery and More–An Interview with Dr. Henry Stott, Co-founder of Dectech contributed by Lukas · Dec 11, 2020
129. Melina's Go-To Brainy Books: Behavioral Economics Books You Need To Read contributed by Lukas · Dec 4, 2020
128. How to Build Products That Create Change, An Interview with Matt Wallaert contributed by Lukas · Nov 27, 2020
127. Good Habits, Bad Habits: An Interview with Wendy Wood contributed by Lukas · Nov 20, 2020
126. The Most Important Step in Applying Behavioral Economics: Understanding the Problem contributed by Lukas · Nov 13, 2020
125. How to Approach and Implement Behavioral Insights, an Interview with Michael Hallsworth contributed by Lukas · Nov 6, 2020
124. Unleash Your Primal Brain, An Interview with Tim Ash contributed by Lukas · Oct 30, 2020
123. Get Your D.O.S.E. of Brain Chemicals, a Behavioral Economics Foundations Episode contributed by Lukas · Oct 23, 2020
122. Decoding the Why with Nate Andorsky, CEO of Creative Science contributed by Lukas · Oct 16, 2020
121. Meet GAABS! Interview with founding members of the Global Association of Applied Behavioral Scientists contributed by Lukas · Oct 9, 2020
120. Precommitment: Boosting Cooperation for Yourself and Others, a Behavioral Economics Foundations Episode contributed by Lukas · Oct 2, 2020
119. Creating a Habit of Curiosity: Interview with Bec Weeks, Cofounder of Pique contributed by Lukas · Sep 25, 2020
118. Behavioural Science Club: Interview with Co-Founder Louise Ward contributed by Lukas · Sep 18, 2020
117. Hawthorne Effect: How You Unintentionally Impact Every Experiment, a Behavioral Economics Foundations Episode contributed by Lukas · Sep 11, 2020
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo...

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