The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

podcast

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a pe...

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115. Announcing! Certificate in Applied Behavioral Economics from the Texas A&M Human Behavior Laboratory contributed by Lukas · Aug 28, 2020
114. Stressed and Overcommitted? Tips to Tackle Planning Fallacy, a behavioral economics foundations episode contributed by Lukas · Aug 21, 2020
113: How To Use Behavioral Economics to Create Thriving Cities, an interview with Colu contributed by Lukas · Aug 14, 2020
112. The IKEA Effect and Effort Heuristic, a Behavioral Economics Foundations Episode contributed by Lukas · Aug 7, 2020
111: Avoiding Everyday Work Disasters, an Interview with Dr. Gleb Tsipursky contributed by Lukas · Jul 31, 2020
110: Survivorship Bias: Stop Missing What's Missing (A Behavioral Economics Foundations Episode) contributed by Lukas · Jul 24, 2020
109. Secrets of Motivation and Incentives, Tim Houlihan Interview contributed by Lukas · Jul 17, 2020
108. How To Start and Grow a Successful Podcast, Tips from a Behavioral Economist contributed by Lukas · Jul 10, 2020
107. How to Have Difficult Conversations About Race & Inequality: Interview with Kwame Christian contributed by Lukas · Jul 3, 2020
106. Network Effect: How to Leverage the Power of a Group (A Behavioral Economics Foundations Episode) contributed by Lukas · Jun 26, 2020
105. Subscriptions and Membership Programs: A Behavioral Economics Perspective contributed by Lukas · Jun 19, 2020
104. How To Ethically Influence People: Interview with Author Brian Ahearn contributed by Lukas · Jun 12, 2020
103. How To Revisit & Update Your Lead Magnets, Freebies & Opt-Ins contributed by Lukas · Jun 5, 2020
102. Confirmation Bias: How Your Subconscious Beliefs Shape Your Experiences (A Behavioral Economics Foundations Episode) contributed by Lukas · May 29, 2020
101. Dan Ariely Interview: Discussing Shapa, the Numberless Scale contributed by Lukas · May 22, 2020
100. 100 Episodes - 1 Big Insight contributed by Lukas · May 15, 2020
99. Bikeshedding: Why The Simplest Tasks Can Keep You Stuck (A Behavioral Economics Foundations Episode) contributed by Lukas · May 8, 2020
98. Behavior Change at WW and Beyond, an Interview with Dr. Julie O'Brien contributed by Lukas · May 1, 2020
97. Peak-End Rule: Why Averages Don't Always Matter (A Behavioral Economics Foundations Episode) contributed by Lukas · Apr 24, 2020
96. How to Make it Easy to Do Business With You With Nikki Rausch contributed by Lukas · Apr 17, 2020
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo...

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