The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

podcast

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a pe...

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515. Unlocking ADHD: Strategies for Success in Work and Life contributed by Lukas · Jul 17, 2025
514. The Power of Personalized Nudges in Management contributed by Lukas · Jul 15, 2025
513. The Power of Meaningful Work contributed by Lukas · Jul 10, 2025
512. Rethinking the Office: How to Lead Hybrid Teams Effectively contributed by Lukas · Jul 8, 2025
511. Staying Human in the Age of AI: Insights from SXSW 2025 contributed by Lukas · Jul 3, 2025
510. When AI Meets Neuroscience contributed by Lukas · Jul 1, 2025
509. The Anatomy of Bad Ads contributed by Lukas · Jun 26, 2025
508. Unlocking Consumer Insights: The Power of Implicit Testing with Dr. Keith Ewart contributed by Lukas · Jun 24, 2025
507. Navigating Money and Love contributed by Lukas · Jun 19, 2025
506. The Bright Side of Bias: Understanding Optimism in Decision Making contributed by Lukas · Jun 17, 2025
505. The Like Button: A Small Click with a Massive Impact w/ Bob Goodson contributed by Lukas · Jun 12, 2025
504. The Hidden Influence of Mirror Neurons on Consumer Behavior contributed by Lukas · Jun 10, 2025
503. Innovating Through Adversity - Lessons from the Great Depression contributed by Lukas · Jun 5, 2025
502. How Maker's Mark Redefined Loyalty During Crisis contributed by Lukas · Jun 3, 2025
501: The Psychology of Unboxing: Why We Can't Look Away contributed by Lukas · May 29, 2025
500. Celebrating Episode 500 with Pat Flynn contributed by Lukas · May 27, 2025
499: Falling in Love with Questions contributed by Lukas · May 22, 2025
498. From Questions to Innovation: The Path to Better Answers contributed by Lukas · May 20, 2025
497. Making Work Fair contributed by Lukas · May 15, 2025
496. The Hidden Costs of Inequity Aversion in Business contributed by Lukas · May 13, 2025
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips yo...

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