Jacob Ward's Warning | Zuckerberg Faces The Judge: Will Trump Save Meta?

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The Don Lemon Show 11 min 2 speakers 2 chapters transcribed 2 months ago
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How would Facebook look today if it hadn't acquired Instagram and WhatsApp?

Jacob Ward 0:00
What would life have been like for you, for me, and for Mark Zuckerberg if Facebook had not bought WhatsApp and Instagram back when it did? This is the world, the fantasy world, that the government has to basically construct in the FTC's trial of meta that goes on this week. It's a big deal. This is an antitrust trial that would, in theory, force Facebook to basically separate itself from WhatsApp and Instagram if it didn't go its way. The argument that the government is making here is that basically by buying those two companies, it has essentially, as a company, made itself a monopoly, something that no smaller competitor can really... you know, have an edge on because they have come to so totally dominate how you and I communicate with one another, share photographs, even shop online.
Jacob Ward 0:58
Now, you have to go back and think about the world that Facebook occupied back when it bought both of those companies. At that time, Facebook was a very dominant player, but already Mark Zuckerberg clearly could see that there was a limit to the growth that Facebook was going to experience and that there were new competitors coming in. Mark Zuckerberg is a famously competitive guy. The sort of the rumor, the legend around Silicon Valley is that If you ever go to one hacker way, to the famous offices in Silicon Valley where Facebook was first headquartered, now it's Meta, that big thumbs up sign that's so iconic, it's now just a Meta logo.

What legal theory is the FTC using to argue Meta became a monopoly?

Jacob Ward 1:39
But on the backside of that, he had saved the logo of the last company that had been there. And that, Sun Microsystems, went out of business. He left it there, the legend is, to show his employees we could be replaced at any time. He's talked in the past about not wanting to have done to Facebook what Facebook did to MySpace, wiping it out. So he's famous for being extremely conscious of what it is that these competitors represented in his life. And Already in the second day of his testimony in Washington, we have already seen a tremendous amount of evidence as it's being presented to him by the government about what his thinking was back at the time. At one point in November of 2012, he wrote, Mr. Zuckerberg wrote an email to Sheryl Sandberg, then his chief operating officer, in which he said, Messenger, Facebook Messenger, is not beating WhatsApp.
Jacob Ward 2:39
And Instagram was growing so much faster than us that we had to buy them first. for a billion dollars. There's a lot of stuff like this in the government's evidence that shows that Zuckerberg was basically very worried about these companies and really wanted to make sure that they couldn't get over on the company, that he could sort of figure out a way to acquire them such that they wouldn't be wiped out by them. At one point, he discussed the rise of Instagram and the importance of, quote, neutralizing a potential competitor. Both of these companies, you know, got bought for incredible amounts of money, arguably more than they needed. Instagram was only 13 people when they were bought for about a billion dollars.
Jacob Ward 3:23
WhatsApp was bought for an extraordinary amount of money as well. In both of those cases, though, the government is arguing they didn't need to be bought for that amount of money, that this was essentially a buy or bury kind of tactic. You either acquire your competitors or where you bury them however you can, both of which the government says are monopolistic practices, that you can't do that in a fair playing field. Now, Of course, Zuckerberg and his team are arguing the opposite. They're basically saying, you know, we're in a desperate competition every day with a bunch of other people right now. They point, for instance, to the predominance of video at the moment and the fact that TikTok is now such a big competitor for them in the video space.
Jacob Ward 4:04
They point out to the fact that when TikTok was briefly banned by the Trump administration, that their user numbers went through the roofs. Clearly, they say, a moving of users. you know, a shifting of competition away from the, you know, users of TikTok coming over to Facebook saying, you know, this is, a competition is alive and well.

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